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Veloce Publishing
October 16, 2019
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Cranswick on Porsche: A modern interpretation of the Porsche story

Forthcoming...

Cranswick on Porsche: A modern interpretation of the Porsche story

By Marc Cranswick
About the Author

Hardback • 25x20.7cm • 256 pages • 303 pictures

ISBN: 978-1-787114-83-8

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£ 40.00 Postage + P&P (eBook prices vary, and delivery is free)

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Chapter Titles

Features

• Porsche's road & race cars of the air cooled era
• A fully referenced study of classic Porsches
• Invited artists: Tanja Stadnic, Manu Campa & Bob C. Hardin
• A look at Porsche tuners: Gemballa, Ruf & Strosek
• An overview of Porsche front-engined coupés
• Car modeling (Kelly Pretorius & Hidemi Aoki)
• Examines Porsche in popular culture (’70s & ’80s TV & Movies)
• A study of the interrelation between Porsche, VW & Audi/NSU
• Air cooled caricatures drawn by the author
• Carrera RX - The Rallycross 911

Description

A personal study of the designs and people behind the Porsche marque during its golden air-cooled era. This book shows how the company projected its glamorous image, and provides factual evidence that proves Porsche's pre-eminence in the sports car field.

Synopsis

Before yesterday's dream car became today's SUV, the reputation of Porsche as a manufacturer of fine sports cars was established. It started with the ideas of Dr Ferdinand Porsche, and a world best seller that spawned a revered line of sports cars. The Porsche 356 and 911 dominated their classes in international racing, leading to more specialized designs that brought glory to the marque, most famously at Le Mans.
Porsche's success was based on excellent engineering. The firm's design consultancy has brought automotive innovation. Such excellence has been centered upon Weissach, the go to place for companies needing a high tech helping hand. Commercial achievement is based on image too. Here, Porsche has carefully chosen its models, and the way they have been sold and promoted. The result, is a unique position in public perception and media coverage.
Even during the golden air-cooled era, Porsche wasn't afraid to experiment. The Square Porsche and front-engined coupés, all courted controversy. However, Zuffenhausen believed a Porsche was a Porsche, and soon others did too. The company's tremendous influence in design and engineering has even inspired artistic creation. Like the cars, they represent an inseparable combination of style and substance.

Additional Information

Period Covered: 1931-1998
Models Covered: Porsche 356, Porsche 911, Porsche 912, Porsche 912E, Porsche 914
Model NOT Covered: water-cooled 911
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A personal study of the air cooled rise of Zuffenhausen, during the time of Ferry Porsche.
The author’s stylish tribute to the cars, racing and people of Porsche artwork (paintings & cartoons)
Specification tables on key Porsches.
Posed Porsche modeling pictures.
Archive advertisements

   

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