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Veloce Publishing
November 19, 2019
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American 1/2-ton Pickup Trucks of the 1960s

American 1/2-ton Pickup Trucks of the 1960s

By Norm Mort
About the Author

19x20.5cm • 96 pages • 120 pictures • ISBN: 978-1-845848-03-3 • UPC: 6-36847-04803-7

ISBN: 978-1-845848-03-3

£ 14.99 Postage + P&P (eBook prices vary, and delivery is free)

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• Includes engine and chassis specifications
• Covers all high-volume, light-duty American half-ton pickup trucks of the decade
• A detailed, close-up look at four of the most poupular models of the’60s
• Contemporary truck industry production facts and figures
• Focusses on pickup truck options available during the decade
• Never-before-published images of fully restored trucks
• Images from period advertisments and brochures
• Photos of rare models, including: Fargo, Chevrolet Corvair & ElCamino, Ford Econoline & Ranchero, Dodge & Fargo A100, and Mercury
• Detailed and descriptive coverage of annual model changes
• Highlights distinctive truck styling cues from the era


Examining the development of the popular ½-ton American pickup truck during the 60s, this book includes the numerous, new alternative designs and engineering approaches. This volume also reveals specifications, industry facts and figures, and optional equipment, through detailed text and previously unpublished images.


Although the ½-ton American pickup truck was still purchased as a basic utility vehicle during the ’60s, more and more, consumers were looking for stylish, comfortable, good handling, and good performing trucks.
The important role played in American life by the lightweight, high-production pickup truck is often overshadowed by their innate ruggedness, reliability and utilitarian nature. Yet, as the quickly-changing decade evolved, so did the pickup truck, and the manufacturers’ interpretation of them. Continueing its trend from the 1950s, a trend towards greater style, comfort and optional equipment, the pickup truck would less and less assume the lines and styling of its flashy, sibling car versions, and instead evolve an identity all of its own.

Independent Reviews

With a good selection of photographs and adverts from when they were new, together with images from recent shows in the US, this is a great introduction to a pretty classy selection of vehicles from GM, Ford, International, Dodge and others.
Classic Driver

Additional Information

The familiar American pickup truck evolved after the war, from an often second vehicle or common workhorse, to the best-selling vehicles in North America.

Focuses on industry facts and figures, styling features and unique options.

Includes rarely seen cut-away drawings, never before seen photos, and info on little-known Mercury and Fargo trucks.


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