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Includes engine and chassis specifications
Covers all high-volume, light-duty American half-ton pickup trucks of the decade
A detailed, close-up look at four of the most poupular models of the60s
Contemporary truck industry production facts and figures
Focusses on pickup truck options available during the decade
Never-before-published images of fully restored trucks
Images from period advertisments and brochures
Photos of rare models, including: Fargo, Chevrolet Corvair & ElCamino, Ford Econoline & Ranchero, Dodge & Fargo A100, and Mercury
Detailed and descriptive coverage of annual model changes
Highlights distinctive truck styling cues from the era
Examining the development of the popular ½-ton American pickup truck during the 60s, this book includes the numerous, new alternative designs and engineering approaches. This volume also reveals specifications, industry facts and figures, and optional equipment, through detailed text and previously unpublished images.
Although the ½-ton American pickup truck was still purchased as a basic utility vehicle during the 60s, more and more, consumers were looking for stylish, comfortable, good handling, and good performing trucks.
The important role played in American life by the lightweight, high-production pickup truck is often overshadowed by their innate ruggedness, reliability and utilitarian nature. Yet, as the quickly-changing decade evolved, so did the pickup truck, and the manufacturers interpretation of them. Continueing its trend from the 1950s, a trend towards greater style, comfort and optional equipment, the pickup truck would less and less assume the lines and styling of its flashy, sibling car versions, and instead evolve an identity all of its own.
The familiar American pickup truck evolved after the war, from an often second vehicle or common workhorse, to the best-selling vehicles in North America.
Focuses on industry facts and figures, styling features and unique options.
Includes rarely seen cut-away drawings, never before seen photos, and info on little-known Mercury and Fargo trucks.