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Veloce Publishing
August 17, 2017
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The Book of the Standard Motor Company

The Book of the Standard Motor Company
We have a limited number of copies with bookplates personally signed by Graham Robson! Request during checkout.

By Graham Robson
About the Author

Hardback • 207x250mm • 208 pages • 262 colour and b&w pictures

ISBN: 978-1-845843-43-4


£ 35.00 + P&P (eBook prices vary, and delivery is free)

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Features

• This is the first complete book to cover this marque
• Standard was one of Britain's largest car-makers for many years
• For years Standard was the largest motor industry employer in Coventry
• Standard also rescued Triumph from oblivion in 1945
• Standard produced tractors (more than 500,000) on behalf of Ferguson
• Standard was one of the biggest contributors to Britain's WW2 efforts
• The story is not merely technical, but financial too – how did Standard stay afloat
• Personalities and products are covered in equal measure
• How/why Standard was gradually overshadowed by Triumph
• How/why Standard was taken over by Leyland in 1961

Description

Starting with the original Standard prototype of 1903, this book covers the scores of Standard models built until the brand was discontinued in 1963 (Britain) and 1987 (India). It also covers the Ferguson tractor involvement, millitary aero-engine manufacture, military aircraft manufacturer (including Beaufighter and Mosquito fighter-bombers), Rolls-Royce Avon turbo-jet military engine manufacture, and Triumph cars.

Independent Reviews

"Too little seems to have been written about Standard over the years, but now prolific automotive writer and author Graham Robson has put that to rights with this definitive volume. Tracing the company's history from its earliest roots, Robson gives a thorough and in-depth account of not only vehicle production but also aero engine and aircraft manufacture."
The Caravan Club Magazine

"Starting with the original Standard prototype of 1903, this book covers the scores of Standard models built until the brand was discontinued in 1963 (Britain) and 1987 (India). It also covers the Ferguson tractor involvement, millitary aero-engine manufacture, military aircraft manufacturer (including Beaufighter and Mosquito fighterbombers), Rolls-Royce Avon turbo-jet military engine manufacture, and Triumph cars."
Startline

"You know you are in safe hands with a book thoroughly researched and written by my former colleague Graham Robson - and you are in doubly safe hands when the subject matter is anything to do with Standard/Triumph because the author actually worked in both the experimental and competition departments."
Big End

"This hardback is the first book to cover Coventry maker Standard, and chars its history from the start of last century until its takeover by British Leyland in 1963. From limited editions to mass-produced models such as the Ten and Vanguard, there's a huge amount of detail."
Auto Express

"Fair play to the hugely prolific Robson: this is a thoroughly researched and enlightening history of a marque that isn't exactly heartland Octane fare… An interesting tale, told comprehensively."
Octane

"This book serves as not just a historical look back at a once-common make of car, but also the diverse uses to which a company's production facilities can be put at a country's hour(s) of need, in Standard's case during WW1 and WW2 alike."
Read more at http://www.oldclassiccar.co.uk/books/standard.htm#ZtCoSKrfb3LZUghH.99

   

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