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2008 marks 60 years since the Morris Minor entered production
Comprehensive review of model history
Colourful presentation of contemporary advertising and art work
Rare & unusual photographs
Review of factory production techniques
Variations on particular models explored
Export and CKD assembly overseas considered
All models covered
Road test reviews
The Morris Minor, designed by Alec Issigonis, was one of Britain's most popular cars, and 2008 marked 60 years since the first production models rolled off the production lines at Cowley in Oxfordshire. In this celebratory publication, Ray Newell looks in detail at the development of the wide range of models produced during a production run which spanned twenty two years in the UK. Using mainly contemporary materials covering four decades, he transports the reader to an era when the pace of life was much slower and the marketing of vehicles considerably different to the slick advertising of today. Issigonis' sketches of the prototype cars, sales brochures, promotional materials, and rare and unusual photographs make this a fascinating story.
The post-war Morris Minor, designed by Alec Issigonis was one of the most popular British Cars. 2008 marked 60 years since the first production models rolled off the production lines at Cowley in Oxfordshire. In this celebratory publication Ray Newell looks in detail at the development of the wide range of models produced during a production run which spanned twenty two years in the UK. Using mainly contemporary materials spanning four decades he transports the reader back to an era when the pace of life was much slower and the marketing of the vehicles was considerably different to the slick advertising of today. The worldwide appeal of this trend setting vehicle is examined in the context of the Export or Die mentality which dominated post war Britain as are the innovative production methods used to ensure that Morris Motors Ltd lived up to their Quality First reputation. Variations from standard specifications are considered with reference to mechanical uprating, different body styles and the use of period accessories to enhance further the comfort and styling of what was dubbed The Worlds Supreme Small Car. Issigonis sketches of the prototype cars, sales brochures, promotional materials, and rare and unusual photographs make this a fascinating book.
"... the book comes to life through its excellent illustrations. Newell's experience and contacts no doubt helped here, as there are dozens of very well-produced copies of brochures from every phase of the Minor's long life ... this is an excellent book and is the sort of history that an iconic car like the Minor deserves." New Zealand Classic Car
"What I find interesting is that it tells the story of the birth and the production life of the MM, not through photos of highly polished restored examples, but through reprints of brochures, period photos, promotion material and sales documents. A charming publication." Australian Classic Car
"The great attraction of this very well-illustrated hardback, written by a Minor expert, is that the text plays second fiddle to hundreds of enchanting period ads and brochure shots ... It's colourful and good value." Octane
"Using plenty of contemporaneous publicity material and photographs, this medium-sized, 160-page volume builds a detailed picture of how this most ubiquitous small family car fitted into the every-day life of Britain in the fifties and sixties." Classic Cars
"... I'm delighted to see such a colourful, lively and nicely-presented book to celebrate its 60th ... it's no dry old marque history among the period advertising material, photos and drawings lurk anecdotes and 'inside' stories about this most successful British car." The Caravan Club Magazine
"Visually, this book is a delight, but the text impresses, too. Newell writes with easy authority, and although some of the captioning is rather elementary, delving into the body copy doesn't disappoint in the slightest." Classic & Sports Car
"Bursting with bright, colourful photographs plus wonderful period advertising, this book really is a good read and is easy to dip into and out of. A great book at a good price, and well worth a place on the bookshelf if only for the fifties and sixties adverts alone." Practical Classics
"... a great book that chronicles the history of one of our best loved cars." The Sun
"Included inside the 'Morris Minor 60 Years on the Road' tome is breakdown of each model released by the company, while an index of reviews from trade publications is also in. Those looking for extra detail can find modification pictures and information from fans who have spruced up their Minor." honestjohn.co.uk
"Creative use of bright and sharp colour conveys a freshness to the subject and there is a considerable amount of new material to make this an an essential addition to the shelves of all Minor enthusiasts." Morris Minor Owners Club
"A superbly produced and characterful reminder of a quintessentially British car that stole the hearts of millions of motorists, not just in the UK, but all over the world." Gay Classic Car Group
Pre-production prototypes Morris Minor, 1943-48
Morris Oxford Series MO and Morris Six.
Morris Minor Series MM. Saloon 1948-1953 and Tourer 1948-1951 Convertible 1951-53
Morris Minor Four door Saloon Series MM 1950-1953
Morris Minor Series ll Saloon and Convertible 1952 1956
Morris Minor Series ll Van, Pick-up and Traveller 1953-1956
Morris Minor 1000. All Models 1956- 1962, including Series lll Vans and Pick-ups.
Morris Minor 1,000,000 (limited Edition Models) 1961
Morris Minor 1000. 1098cc All Models including Austin and Morris 6cwt Vans and Pick-ups