Press Release Index

10th March 2014
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How would you like to win a truly unique, signed drawing by Graham Hull?

Author of the recently-published book Inside the Rolls-Royce & Bentley Styling Department 1971-2001, Graham joined Rolls-Royce and Bentley Motors, Crewe, in 1971. He became chief stylist, responsible for both marques in the mid '80s, and was deeply involved in the spectacular rebirth of Bentley.

This completely original one-off A3 render of Graham Hull's 2014 personal concept artwork suggestion of how a modern, bespoke, luxury Coupé might look, was produced especially for Veloce last month, and we are giving it away to one lucky winner!

To be in with a chance of winning this exclusive piece of original automotive artwork, by an expert in his field, simply answer the following question:

Inside the Rolls-Royce & Bentley Styling Department 1971-2001 by Graham Hull is packed with photos, designs & sketches like the image above. How many pictures are there in Graham Hull's new Rolls-Royce & Bentley book?

To give you a clue, the answer can be found on the book description page of the Veloce website –

Email your answer to Anyone can enter and one lucky winner will be selected at random from all the correct entries on 30th April 2014.

From a small design team working on the Silver Spirit/Mulsanne, to becoming Chief Stylist, Graham Hull peels back the curtain on an idiosyncratic institution during his time at Crewe. Throwing light on a factory motivated as much by pride as the bottom-line, all of the projects – whether production, special commission, or aborted designs – are covered, and the often unique styling process is explored. This process was a key element in the resurgence of the dormant Bentley marque, that, with its fortunes on the rise, became the star of the Geneva Motor Show, attracting commissions from wealthy enthusiasts for totally bespoke vehicles. Founding fathers Royce and Rolls melded engineering with marketing, but as marketing took over, this union fractured. The drama of how this British institution was divided between BMW and VW, and how aesthetic design, never cherished by British management, was increasingly recognised, is fundamental to the story. The bewildering number of projects during the 1990s is a genuine eye-opener and a phenomena that demanded unique people, skills, and facilities.
Inside the Rolls-Royce & Bentley Styling Department 1971 to 2001
by Graham Hull

ISBN: 9781845846015 / UPC: 6-36847-04601-9


£35, $59.95

  • Unique insider’s story of styling Rolls-Royce & Bentley cars
  • How special commissions saved the company in the 1990s
  • Previously unseen renderings of special commission and concept vehicles
  • Bentley’s extraordinary re-birth, from barely 3% of production to the entire factory
  • Fly-on-the wall view of the VW take over
  • Candid reflections on the seven Managing Directors, from 1971-2001
  • Describes project charts from the period
  • The untold Corniche story – the last Crewe-built Rolls-Royce
  • The untold story of the evolution of the Silver Seraph/Arnage
  • The importance of Crewe’s interior design department

Graham Hull, an early graduate from the world-famous Royal College of Art Automotive Design course, joined Rolls-Royce and Bentley Motors, Crewe, in 1971. He became Chief Stylist, responsible for both marques in the mid ‘80s, and was deeply involved in the spectacular re-birth of Bentley. He remained at Crewe after BMW bought Rolls-Royce, and VW bought Bentley, leaving in 2001. During his time at Crewe, he worked closely with the seven Managing Directors at the factory. Very much a hands-on enthusiast, he was not only responsible for creating artwork, but was involved in several of his own one-off vehicle projects.
Hometown: Nantwich • Nearest city: Manchester

V4601 • Hardback • 25x20.7cm • £35 • 176 pages • 100 colour and b&w pictures • ISBN: 978-1-845846-01-5 • UPC: 6-36847-04601-9

Front cover images in various resolutions are available from, or can be copied from our website -

Veloce books are stocked by (or can be ordered from) bookshops by quoting the correct ISBN number. We also take orders direct: telephone 01305 260068 (+44 1305 260068 from outside UK), fax 01305 250479 (+44 1305 250479 from outside UK) or e-mail Books can also be ordered on our website –
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